Question 1

Which is better: Adpadi or TikTok Ads?

Accepted Answer

Adpadi is more accessible and affordable for Nigerian businesses. TikTok Ads require larger budgets and video content production.

Question 2

Is Adpadi cheaper than TikTok Ads?

Accepted Answer

Adpadi uses a pay-per-view model at ₦3 per view with no minimum budget, making it significantly more affordable for small and medium businesses compared to TikTok Ads.

Question 3

Can I use both Adpadi and TikTok Ads?

Accepted Answer

Yes! Many Nigerian businesses run Adpadi for guaranteed local visibility alongside TikTok Ads for broader reach. Diversifying your channels often produces the best results.

Question 4

Which platform is easier to set up?

Accepted Answer

Adpadi is designed for simplicity—you can launch your first ad in under 5 minutes without any technical expertise. TikTok Ads typically has a steeper learning curve.

Feature	Adpadi	TikTok Ads
Platform	WhatsApp Status	TikTok Feed
Pricing Model	Pay-per-view (₦3/view)	CPM / CPC
Minimum Budget	No minimum	$50/day (~₦75,000)
Audience	All age groups on WhatsApp	Skews younger (18-34)
Ad Format	Image / Video Status	Short-form video
Nigerian Reach	100M+ WhatsApp users	Growing but smaller
Best For	Local businesses, all budgets	Viral brand campaigns

Adpadi vs TikTok Ads

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