pricing
CPM (Cost Per Mille)
The cost an advertiser pays for 1,000 ad impressions. CPM is one of the most common pricing models in digital advertising.
In-Depth Explanation
CPM = (Total Ad Spend ÷ Total Impressions) × 1,000. Spending ₦10,000 for 50,000 impressions yields a ₦200 CPM. Unlike Adpadi's pay-per-view model, CPM charges for served impressions regardless of whether users actually see the ad.
How This Applies to WhatsApp Advertising
Understanding cpm (cost per mille) helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Unlike traditional cpm (cost per mille) models, Adpadi uses a simple pay-per-view system at ₦3 per verified view, giving you complete transparency over what you're paying for.