metrics
CTR (Click-Through Rate)
The percentage of people who click on your ad after seeing it. A higher CTR generally signals more compelling ad creative.
In-Depth Explanation
CTR = (Clicks ÷ Impressions) × 100. The industry average for display ads is 0.35%, while search ads average 1.91%. WhatsApp Status ads on Adpadi tend to see higher engagement because of the full-screen, user-initiated format.
How This Applies to WhatsApp Advertising
Understanding ctr (click-through rate) helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Track ctr (click-through rate) and other key metrics directly in your Adpadi dashboard to optimize your campaigns in real-time.