strategy
Audience Targeting
The process of defining specific user segments to show your ads to, based on demographics, interests, location, and behavior.
In-Depth Explanation
Adpadi offers targeting by location (city-level), interest categories, and demographics. Effective targeting narrows your audience to users most likely to convert, improving both ROAS and ad relevance.
How This Applies to WhatsApp Advertising
Understanding audience targeting helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Apply audience targeting best practices to your Adpadi campaigns for better targeting and higher returns.