metrics
ROAS (Return on Ad Spend)
Revenue earned for every naira spent on advertising. A 5× ROAS means ₦5 in revenue for every ₦1 invested.
In-Depth Explanation
ROAS = Revenue from Ads ÷ Cost of Ads. If you spend ₦3,000 on Adpadi (1,000 views) and generate ₦15,000 in sales, your ROAS is 5×. A ROAS above 3× is generally considered profitable for most businesses.
How This Applies to WhatsApp Advertising
Understanding roas (return on ad spend) helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Track roas (return on ad spend) and other key metrics directly in your Adpadi dashboard to optimize your campaigns in real-time.