metrics
Impressions
The total number of times your ad is displayed to users, regardless of whether they interact with it.
In-Depth Explanation
Impressions count every ad delivery, not unique users—one user seeing your ad 3 times equals 3 impressions. Adpadi's PPV model is different because it only counts verified views, offering a more accurate measure of real engagement.
How This Applies to WhatsApp Advertising
Understanding impressions helps you make better decisions about your WhatsApp ad campaigns on Adpadi. Track impressions and other key metrics directly in your Adpadi dashboard to optimize your campaigns in real-time.